About us

David's Story

In many ways, David Goldstein has become something of a legend in the diamond industry. Not only is he considered one of the real experts in sourcing, evaluating and pricing the finest made fancies, but he loves what he does and makes doing business with him fun. When’s the last time you heard that?

"In this business, calling a vendor is like calling a funeral home," David says. "There’s very little excitement on the other end of the phone. We are in an incredibly exciting business. All of us who have customer contact, should act like it. This business is all about excitement and about having fun doing business. We have the best makes," he continues, "the prettiest fancies. They don’t come any prettier. Wow! Get excited!"

David's business is built around five core principles:

  1. Tell the truth
  2. Make it easy
  3. Make it fun
  4. Make a difference
  5. If there's a problem, tell me and I'll fix it.

David started in the jewelry business when he father gave him a little money to make four Indian necklaces that cost him $4 to produce. He sold them for $8 and another jewelry entrepreneur was born. He says "I was good at math!" During college, he moved on to fund raisers and sold $150 gold necklaces. Next, he and a buddy who went to GIA, started selling jewelry at the trade shows that came to Phoenix. This business evolved into a retail store buying gemstones and reselling them that grew to over a million dollars in sales.

In 1985 he left the retail business to form Goldstein Diamonds, a wholesale diamond business in a 450 square foot facility. Today, 28 years later, he operates in a state-of-the-art 3,000 square foot facility in Scottsdale.

But David’s passions go far beyond business. He's a devoted husband to his wife Lisa for more than – years and an adoring father of his daughter Allie and son Chad. He has a self-described love and obsession for his world-class German shepherd family guard dogs. He's an avid low-handicap golfer and with all this, still finds time and commitment in local and national charities.

David describes himself as a detail fanatic and someone who loves detailed workmanship. He says he is a stable, routine guy. He's a marathoner not a sprinter. He’s in it for the long haul.